Comments on: Package Design–Revisited http://marketresearchoptimized.com/market-research/package-design-revisited optimizing market research inside your company Tue, 10 Aug 2010 20:51:28 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Thomas Dinsmore http://marketresearchoptimized.com/market-research/package-design-revisited/comment-page-1#comment-120 Thomas Dinsmore Tue, 23 Mar 2010 12:59:47 +0000 http://marketresearchoptimized.com/?p=202#comment-120 How to kill a brand in three easy steps: (1) Hire an ego-driven management guru (2) Skip package testing (3) Skip in-market testing Tropicana is uniquely differentiated in the OJ marketplace, but if shoppers can't find the product quickly the brats will drink store brand. TD How to kill a brand in three easy steps:

(1) Hire an ego-driven management guru

(2) Skip package testing

(3) Skip in-market testing

Tropicana is uniquely differentiated in the OJ marketplace, but if shoppers can’t find the product quickly the brats will drink store brand.

TD

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