Consulting
Quantitative Research:
You are a: Market research manager, product manager, channel manager, brand manager
Why Contact Us: You need cost-effective high-quality thoughtful market research. You are looking for insights into your research based on solid analysis and out-of-the-box thinking. You need to make smart marketing decisions. You want to increase profitability, ROI, marketing effectiveness, ROA, and customer retention.
About Us: A recognized leader in helping businesses cultivate impactful, actionable market research, Customer Insights Research, Inc. develops primary quantitative market research that helps businesses understand and serve their customers and attract new customers.
Qualitative Research:
You are a: Market research manager, senior executive, task force member
Why Contact Us: You sense there is more you could be uncovering in your qualitative market research studies. You need insights that will impact both your business and help guide the direction of the company. You need the experience and flexibility to get beneath the surface impressions to the emotional drivers that truly motivate and move customers and potential customers.
About Us: A creative problem-solving market research firm that helps business leaders tackle difficult business challenges. Customer Insights Research, Inc. approaches each qualitative market research project with the objective of discovering the key insights that lead to successful product and service launches, product and service differentiation, and customer segmentation.
Why Use Us?
1) We are seasoned market research professionals with more than 70 years of combined experience in market research and customer value management experience
2) When you engage us, you work with one of the three experienced professionals and are supported by the others
3) We customize our process to your project (We do not force your project to fit our process or a canned solution we have to sell you)
4) We listen; we strive to provide the best, most efficient market research solution for you
5) We operate in integrity; we take responsibility for our actions
6) We have deep market research resources for specialized needs
7) We have deep and comprehensive experience in customer satisfaction, new product development, attitude and usage, customer perception, competitive evaluation, customer attrition, and win/loss
We use tried-and-true market research methodologies and analytic techniques (We do NOT use so-called black box techniques)
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